The Vital brand began in 2000 with the development of Vital Greens, now named Vital All-In-One, a comprehensive multi-nutrient supplement. The formula was recently renamed Vital All-In-One to highlight it is much more than just greens, but gives you everything you need, all in one!
Why Was Vital Created?
At the end of the 20thcentury, founders of Vital Stephen and Shane couldn’t ignore the influx of naturopath clients that were experiencing gut, bowel, and digestive issues.
At this time, there had been a growing emphasis on chronic illnesses and lifestyle-related morbidity rather than acute illnesses. As a result, people began seeking greater levels of control and empowerment around their lives, with consumers educating themselves on health, nutrition, diseases and alternative therapies.
Although many of their clients were taking various tablets (vitamins, minerals, herbs) their bodies weren’t positively reacting to the natural medications. For naturopaths this seemed unnatural and prompted the need for further research.