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Macro Mike is more than just the food. Launched by Mike in 2016, MM is a unique health food company fuelled by enormous passion for all things natural and TASTY. Following on from a huge organic response Mike received when sharing his recipes to the online community, Mike saw a huge gap to bring his own products to market.
Founder Mike Kellett being both gluten and dairy intolerant, knows it can be challenging to find delicious tasting allergy-friendly and plant-based foods. So, he took the best quality natural whole foods from every corner of the world and relentlessly experimented with one simple goal;
“My mission is to give back to anyone who ever feels they have ever had to restrict themselves from food; the most glorious natural resource we have on this planet.”
Plant based products, which are often blended and packed by the same manufacturers, had almost identical ingredients, texture and taste. Mike saw the common denominator of customer feedback in plant-based/vegan protein was a chalky, sandy, unappealing texture with bland un-inspiring flavours. He searched and searched for a protein that was smooth, creamy, delicious and on par with dairy based proteins, however it didn't exist. It seemed that every time someone spoke about 'The best vegan protein' it was always paired with "It tastes good... for a vegan protein."
Mike wanted to change this and refused to spend ridiculous amounts of money on overpriced bags of terrible tasting product. He decided he was going to make the best tasting vegan protein in the damn UNIVERSE.